Mushrooms, the future star of the global supplement market

In recent years, under the influence of the epidemic environment, the global market sales of dietary supplements have grown rapidly. Mushrooms with health benefits such as immune management and brain support have been verified by multiple clinical studies and have been gradually pushed to the forefront of Internet celebrity dietary supplement raw materials. As mushrooms become the focus of the market, the rising trend of the ingredient's use in food, beverages, and supplements is particularly pronounced.

The mushroom market is developing rapidly, achieving double-digit growth

Under the impact of the new coronavirus COVID-19, people are thinking more about overall health, and physical and me health has become the key word in life and work. There is an urgent need for natural ingredients to "add points" to immunity, and categories such as Chaga, Ganoderma lucidum, Shiitake mushrooms, Cordyceps sinensis and Yunzhi are increasingly prominent in the immune health channel.

Especially in the US market, mushroom raw materials are forming a new buying trend. According to the SPINS 2019 herbal medicine market report, as of 52 weeks before December 29, 2019, many varieties of mushroom raw materials, such as Hericium erinaceus, Yunzhi and their combinations, were among the best in natural channels in the United States, and sales grew rapidly. And this trend is even more pronounced in 2020. Compared with 2019, the overall sales of mushrooms in 2020 increased by 46%, reaching $14.7 million. Mushroom ingredients also performed well in the immune health category of natural channels. The report further showed that mushrooms increased by 53.8%, becoming one of the best-selling ingredients in this category, followed by Ganoderma lucidum, Cordyceps sinensis, Chaga and other ingredients They increased by 37.8%, 43.7% and 11.9% respectively.

Mushrooms solve health anxiety, clinical research first

Under the irregular life rhythm and work pressure, more and more young people are troubled by health anxiety. They realized the importance of health early on, and also drove the consumption of health products. As consumers begin to value overall health and become more interested in mushroom ingredients, numerous functional studies of mushrooms have been carried out.

In the past, the health benefits of mushrooms themselves have focused on boosting immunity, boosting physical vitality, and relieving emotional stress. At the moment, people are beginning to understand the "more comprehensive benefits" of mushrooms, such as having a positive effect in fighting the flu. Influenza viruses enter the body primarily through pathways involving the glycoproteins hemagglutinin (H) and neuraminidase (N) to produce disease. Immune-supporting medicinal mushrooms have been found to inhibit the neuraminidase pathway to prevent the flu, according to a study. For example, the triterpenes Ganoderma acid T-Q and TR contained in Ganoderma lucidum have inhibitory effects on neuraminidase in H5N1 and H1N1 virus strains. In addition, more and more studies have confirmed that oyster mushrooms, enoki mushrooms and Yunzhi also have antiviral properties against influenza, which can combine immune support and other biological activities to help the body improve its defense capabilities.

Mushroom Summary

Mushrooms are not yet fully mainstream in the food and beverage market, but more and more people are seeing its potential in supporting personal health and emotional support. At the same time, under the background of diversified and differentiated consumer demand, each new ingredient may become a new opportunity for the brand's future growth and competition, and mushrooms will also become a new driving force for brand growth in the future. In the near future, categories such as gummies, chewable tablets, effervescent tablets, and syrups will see more mushrooms and move towards mainstream products in the market.